Video Marketing is a valuable tool in today’s digital, highly visual world. If a picture says a thousand words, then a video can say a million. Many companies are currently using TrueView video, a YouTube video ad format that plays before a YouTube video. If you’re one of the one billion people who watch YouTube (1), then you’ve probably seen a TrueView ad once or twice. Although sometimes the ads are engaging enough for a viewer to watch them all the way through, most people are counting down until the “Skip Ad” button lights up. This is where Bumper Videos (also known as Bumper Ads) come in.
Bumper Videos are, by definition, 6-second video ads played before a requested video on YouTube. Because they are so short, they cannot be skipped. However, their brevity also means that viewers will be more likely to absorb your message. Six seconds is much less obtrusive than thirty seconds. The important thing is to create compelling and informative content within that six seconds. Challenging? Yes. Worth it? Definitely! After all, YouTube is the #2 search engine in the world (2).
Worried about cost-effectiveness or your ROI? TrueView actually offers a very reasonable cost, and it is charged on a cost-per-view basis. The CPV is relatively low, in many cases just a fraction of a dollar per view. View our Vimeo channel here or see one example of a Bumper Ad below.