We’ve said it before, and we’ll say it again (and again and again and again): your business needs a website. This idea is reiterated in this season’s issue of Florida Home Builder Magazine, in their article, “Florida Builders: How to Engage With Your Market in 2016.”
“While it is important to stay up-to-date with market stats, it is just as important to ensure your firm has built a solid online presence that’ll remain on top despite market statistics,” writes contributor Skye Gonzalez. Ms. Gonzalez goes on to explain that in the building industry, 9 out of 10 purchases are first researched online, a staggering statistic that would’ve seemed impossible just a few years ago.
“While it is important to stay up-to-date with market stats, it is just as important to ensure your firm has built a solid online presence that’ll remain on top despite market statistics.”
The article also states that 4 out of 5 consumers use a search engine, and 88% of those searches are conducted on a smartphone. This should cause you to ask yourself… “Is my company showing up on a Google search? Is my site mobile friendly?” If the answer is I don’t know, then you need to start re-thinking your marketing priorities ASAP.
If your site isn’t mobile-optimized, you’ve already lost a good proportion of customers – 60% on average (source, source). Florida Home Builder Magazine suggests browsing your site on mobile and rating your experience.
The magazine asserts that having a website is the best way to set yourself apart from the crowd of homebuilders, and we couldn’t agree more. “Florida builders need to stay focused on the motivations, movements, and the engagements of their market(s) and that’s happening overwhelmingly online. Why is this important for Florida builders? If your business has a great website, you can give people what they want while extending the reach and engagement of your brand online, millennials included.” Now that millennials outnumber baby boomers in both numbers and purchasing power, it is essential to ensure that your company captivates this audience.
“If your business has a great website, you can give people what they want while extending the reach and engagement of your brand online.”
The author knows that a web site cannot stand alone, no matter how great its design. “In addition to having a great website, adopting digital marketing strategies and tactics is imperative. Digital marketing efforts range from Search Engine Optimization to Pay Per Click advertising, and allows your business to appear in front of its targeted consumer(s), at the moment they are searching for answers.” At RealReach Marketing, we don’t want to discount the efficacy of social media either, where brands can find new customers and engage with them on a much more personalized level.
“Adopting digital marketing strategies and tactics is imperative.”
We understand that managing a website, social media, and digital marketing campaigns can be time-consuming, confusing, and overwhelming. A successful digital marketing agency will combine tech savviness with marketing expertise, design abilities, SEO smarts, and proficiency in social media. Furthermore, the digital landscape in constantly changing, so staying up to date with technology and trends is an on-going effort. As Florida Home Builder Magazine says, “That’s why some of the most successful building companies in Florida have adopted full-service agencies, to manage and assist with the ongoing digital trends and transitions.”
“Some of the most successful building companies in Florida have adopted full-service agencies.”
If you’re ready to bring your firm into the future, or just have questions about digital marketing, feel free to contact us now!