Video Production Services
Many of you are already using video in your marketing. You may be doing some email marketing with video which increases the open rate by six percent. You may be doing some explainer videos, community videos. But did you know that you can use that video embedded in the page to increase your search results, and be found more often? By doing some of these techniques, you could increase the traffic to your website, therefore increasing the number of people in the door. That’s right. By embedding video on your pages, you can show up higher for certain keywords in the search engine results specifically on Google. Let me tell you why. Google owns YouTube, and they love to cross-promote the platforms, so Google loves to show YouTube videos in the search results. If you have a video on your page, Forrester (a market research company) says you are 53 times more likely to show up on the first page of Google. Let me tell you how to do that. Number one. First, you have to decide which pages you want to show up on Google. Is it the community page? The home page? The About Us page? Two. You have to decide which keywords are going to be relevant for those pages. If it’s a community page, it could be new homes in Carrollwood, or new homes wherever that community is or custom builder in wherever that is. Number three. Produce the video. The great news here is they can be any kind of video. They can be community videos with aerials and walkthroughs. They can be testimonial videos. They can be explainer videos. They can be how you build a house better than your competitor video, but you must include the keywords at least three times. In the beginning, middle and end, and include those keywords in the script. A lot of builders are just doing music with a flyover, but no, you have to have a script to be found and put this SEO to take place and to be ranked on YouTube, as well as on Google for your page. Step number four. Optimize the video and the page. Make sure that your script has the keyword in it at the beginning, middle and end. Upload it to YouTube. Make sure that the title has that keyword at the beginning of the title and in the description and the hashtags, Make sure the page is titled with that keyword. Make sure that copy has that keyword in it several times throughout the page and similar keywords. Don’t keyword stuff, just write it, but Google can understand what other words should be in that paragraph, similar to those keywords. Change the image alt tags to those keywords and the image names to those keywords. Now you have an optimized video and an optimized page. Step number five is to embed that video on the page. That’s pretty simple. Usually, if you have a WordPress website, it’s just a matter of getting that embed code and putting it in a certain place on your WordPress website. The last step is to make sure that you promote that page. You can promote it on all your social media sites. You can send it to bloggers or REALTORS ®, but make sure you send them the whole page link, not just the video because you want them to promote, the page and not the video. Google spiders will see that you have an optimized page with these keywords and the text, the alt tags, and the video which is also ranking on YouTube for those same keywords. They’re going to start to lift that page, and you’re going to show up more for those keywords. A lot of builders are not doing this, so you start doing it, you could get a jumpstart on getting that traffic for those neighborhoods. YouTube is also the second-largest search engine in the world so that video alone is going to help your community.
ON PAGE SEO
You spared no expense on your website design. It looks great and you’re very proud! What a shame it won’t be seen by the people you want to see it! Form is important but function is a necessity. Without strategic background structure, you won’t be found by your desired market….or anyone for that matter.
The purpose of a search engine is to provide answers to the questions users ask by displaying relevant results. Search engines evaluate websites very differently than people. Google uses automated programs to crawl websites in order to provide search results. Google’s proprietary algorithm and key word index determine the value of the information presented on your website which in turn determines your rank.
Search engines consider factors such as site speed and load time, the use of keywords and key phrases, meta titles and meta descriptions, image alt tags, h1 tags, links to other sites and pages, and the overall quality of the content included. If these important items are not optimized, your website won’t be considered valuable and will not be included in the search results.
Oh, and the world is ever changing so your SEO must continually change with it! SEO is not a destination, it is an on-going journey and must be actively managed.
Keywords define the topic or idea represented in the content of a web page. Kind of a big picture summary of what users can expect to see. For SEO purposes, they are the search terms people enter into search engines. The importance of keywords to SEO strategy is that they represent what people are looking for when they search online.
So what’s the big deal? It can’t be too difficult to choose keywords right? It may be harder than you think! Your keywords must be relevant to your target market if you want them to find you online. But do you know all the words people might use to look for your product or service? The keywords you choose will determine the traffic your site receives so it’s important to choose carefully. You have to ask yourself not only what am I offering, but what will people ask for when looking for my product or service.
How you incorporate your keywords is also important. It is not enough to splatter your page with your keyword choices. They should be used strategically. Your primary keyword can be used in your url, h1 title, alt tags and meta description. Keyword phrases and synonyms can be used in your content.
While single word keywords seem like an obvious choice for their wide-reaching search results, they can be very competitive and they can also bring the wrong traffic. For example, a small start-up car detailing service might want to rank high for the keyword car. But competition with big car dealers may make that impossible. It’s also hard to know what someone searching the term “car” wants. Do they want service, sales, repair? Long-tail keywords are more specific. That means less competition and more relevant traffic. For example, “car cleaning and detailing” or “car detailing in Houston”.
These various factors make keyword research very important. Real Reach Marketing will work with you to identify the most relevant keywords for your site to generate the traffic you want. This includes researching and identifying the different keywords and phrases people will enter into a search engine when looking for the product or service you offer. It’s not a one time job. Language is a complicated subject and lingo and slang is ever changing and competition for broad terms can be fierce. As keywords are identified, they can be used to create compelling content for your site or integrated into your current content. In the end, you’ll enjoy more targeted traffic to your website and increase your conversion rates.
Local SEO Services are a key strategy for smaller business and face-to-face businesses seeking consumers from their local market. Google is increasingly replacing yellow pages as the chosen resource for people searching for local services and products. Physical locations like salons or jewelry stores and services that target local consumers like house cleaning services or plumbers both benefit heavily from Local SEO Services as users increasingly search services “near me” or in a specific location.
RealReach Marketing works closely with you to develop your Local SEO strategy. We start by analyzing your current rank in local searches. It’s important to know who your competition is and where you stand in order to move you in the right direction. We identify strong local keywords and incorporate them into your site content.
We actively manage your local citations and control the information listed. A citation is an online reference to your business’s name, address and phone number (NAP) that helps users find local businesses. Google and other search engines use them to evaluate the online authority of your business and their quality can affect your ranking. RealReach Marketing will add and/or edit these listings to insure they are accurate and complete.
We optimize and monitor core platforms including your Google My Business listing. When managed properly, GMB does more than display your business hours and address. It allows you to personalize your map marker, add images, renderings and 360º tours and it provides a platform for your customers to write reviews and recommendations which aids in reputation management.
Positive reviews, ratings and testimonials also improve your ranking in local searches. Top locations for consumer reviews include Yelp, Google and Facebook. We’ll help you gather reviews from your customers and manage your community presence in those listings.
READY TO GET STARTED?
RealReach Marketing takes a wholistic approach to your SEO Service. We begin with an audit of your current website and keyword list and take the necessary steps to improve your rankings. It won’t happen over night but it will happen!