Social Media Marketing can be a bit overwhelming. We’ve broken it down. Social Media Marketing A-Z makes it as easy as 123).
Social Media Marketing is constantly changing. New platforms arise and old platforms become obsolete (sorry, MySpace). Best practices are in a state of flux. There’s also an ever-changing vocabulary with cryptic lingo that is sometimes broad, and sometimes specific to one platform. Here, we’ve rounded up some of the most important terms you need to know for Social Media Marketing, as well as Content Marketing.
Knowing your audience is very important for deciding which platform(s) to use. For example, your audience on Instagram will be likely be very different than your audience on LinkedIn. Depending on the message your sending, and who you are sending it to, some platforms will be more appropriate than others.
A blog, or web-log, is an important piece of your content marketing. We recently discussed the benefits of having a blog, but we’re saying it again: if you don’t have a blog yet, start one!
Everything you post should be recognizable as yours. Use consistent fonts and color schemes, and incorporate your logo when appropriate. You should also use a consistent copy voice. Well-executed branding will increase brand recognition, awareness, and loyalty.
An editorial calendar can help save you time and brain energy! Once a week, plan out all of your posts ahead of time (or whatever works for you – biweekly or even monthly!). This helps your posts become more thought-out and prevents large gaps of time going by between posts. There are many great websites and apps that allow you to create an editorial calendar, like CoSchedule and HootSuite, or you can create one yourself.
A call-to-action is a piece of text that asks your readers to take an action – “learn more,” “click here,” “keep reading,” etc. Everything you post should have a call-to-action, but try to be more original and focus on the customer’s benefit, not your own. We love the way Grey Goose doesn’t tell you to Click Here or Subscribe – instead they tell you to “Discover a Cocktail Tailored to Your Taste.” This is much more personal and engaging.
Mysterious or shocking headlines that lead to disappointing, often sub-par content. This term is derogatory, so stay away from Clickbait-type headlines when writing and posting new content!
Click-Through Rate (CTR)
Expressed as a percentage, your CTR is the amount of times a person clicks on an ad or post, usually to be directed to your website or a landing page.
Diversify both your topics and your social media mediums to reach a wider subset of your target audience. Keep your brand’s vision and message, but vary the topic and style of your posts.
Your #1 goal as a social media marketer is to generate engagement, not followers or sales or page views. If you’re engaging with your audience and they are interacting with you and your content (via clicks, comments, etc.), then the rest will follow. Engagement creates brand loyalty, and brand loyalty creates brand ambassadors.
Facebook is the most widely used social media platform, so make sure you’re taking advantage of it! Facebook supports a broad range of post types, plus you can sponsor your posts to reach a very targeted audience.
We hope you find these social media marketing tips helpful! More to come in our Social Media Marketing A-Z series soon!