SOCIAL MEDIA MARKETING
Social media platforms are powerful marketing tools. Many consumers turn to social media to research businesses and find reviews and feedback from others before deciding which businesses they will patronize.
Social media marketing builds brand loyalty and helps build stronger customer relationships which can set you apart from your competition. Managing your social media account actively is critical in shaping your reputation and connecting with potential customers. In addition, paid ads on Social Media can target specific audiences, allowing businesses use their marketing dollars in a highly efficient and effective way.
USING VIDEO IN SOCIAL MEDIA MARKETING
Social media users just can’t get enough videos! Studies over the past three years show that video viewership on mobile devices grows by 100% per year! Not only that, 78% of people say they watch online videos every week and 55% of those report watching videos every day.
One more staggering stat: Zenith Media reports the average person will spend 100 minutes per day watching video! The fact is, if you are not incorporating video into your social media marketing, you are missing a huge opportunity to reach people and grow your business.
Video content is incredibly effective in many areas. Whether you are trying to drive traffic to your website, increase user time on your website or generate leads and sale, video content is a critical tool. Videos are dynamic and engaging with a mix of imagery, sound, special effects and graphics. They command far more attention than any single image or block of text could ever attract and they are more influential in encouraging consumer behavior.
Consumers have made it clear that they want more video. Facebook and Instagram followed the leads of Snapchat and TikTok by providing their users with Stories due to the popularity of videos. Views claim they retain 95% of what they see in video format and 69% of views prefer to learn about products and services via video. Not only that, 64% of Facebook users state that they were influenced by a video to purchase a product and marketers who use video report a 27% higher click-through-rate than experienced with image or text ads.
So with all of those incredible statistics, you might wonder why some marketers are not using video in their social media. We find that top concerns include the following:
- They don’t have time to make videos
- Videos are too expensive
- They don’t know what to put in their videos
- They don’t know where to post their videos
Social video marketing is a very effective tool in building brand awareness, selling products and services, and driving traffic to your website. It’s also one of the most cost effective. Setting up profiles in social media platforms is free and the platforms, particularly Facebook, have great tools to target or retarget specific audiences with your ad spend.
Real Reach Marketing can help with the rest through our Social Media Management and Marketing services. We’ll work with you to develop relevant content, set up a strategy based on audience to determine which platforms to target and provide videography and editing to help you create compelling, scroll-stopping videos.
SOCIAL MEDIA ADVERTISING
Many people confuse Social Media Adverting with boosted posts. A boosted post can be referred to as one type of ad but Social Media Adverting is much more powerful and targeted than that one simple tool.
Below are some of the strategies we use to target the right audience in your social media advertising:
Retargeting or Remarketing
Retargeting should be a key component of your social media advertising strategy. How many times have you visited a company’s website to shop for a product and and then later, when you are scrolling through your social media account, had that product show up in your feed?
Many companies, both large and small, are using retargeting because it works! Most marketers will tell you it takes 6-8 touches before a consumer makes a choice to request information and even more before they decide to buy a product or service. Delivering an ad to a user who has visited your website provides a great return on that advertising dollar because you are targeting a consumer who has demonstrated an interest in your product or service.
Custom Audiences: Do you have a customer list with email address? Uploading a customer database is one of the most under used strategies on Social Media and Google Ads. Not only can you upload the list to Facebook, LinkedIn and Google you can take it a few steps farther and include the lifetime value of the Client (link to vocabulary page) . This is a great audience to target for upcoming sales and specials since they have purchased your product in the past. This is also the source audience to take this to the next level by creating a Lookalike Audience.
Lookalike Audience
A lookalike audience provides you with an effective way to reach new people who are likely to be interested in your product because they have something in common with your current customers.
There are several ways to create a lookalike audience. One effective way is to use the power of a social media platform and all of the data they have on their users in order to expand your custom audience or source audience . Facebook will dissect your existing followers and user base to find their commonalities. Facebook goes on to say that it “leverages its massive trove of customer data to connect the dots between your target audience, helping you find highly-qualified users you previously wouldn’t have been able to reach”. This informed, data-driven targeting optimizes your media spend and lowers the cost of customer acquisition in the process.
Real Reach Marketing Group offers several levels of Social Media Management and Marketing. Contact us to discuss your needs and figure out which level is right for your business!