By 2023, we’ll have a much more sophisticated understanding of how to utilize the power of technology and data to create campaigns that are effective and engaging. We can’t wait to see what happens!
1. Less Copy & Paste Trends :
It’s increasingly important to create content that’s tailored, relevant and engaging for each social network. We’ll see a move away from copy & paste strategies, where the same piece of content is posted across all channels without consideration for the platform it’s being shared on.
2. UGC Creators Shine:
User-generated content can be a powerful tool for marketing campaigns, and 2023 will see brands embracing UGC creators in new ways. Look out for platforms that enable easy collaboration between brands and influencers, so that UGC is created quickly and efficiently without compromising on quality.
YouTube Shorts Take Off: Short-form videos are already huge on Snapchat, Instagram and TikTok, but YouTube Shorts will become a powerful force in 2023. People love short content that can be consumed quickly and easily, so expect to see more brands experimenting with this type of content.
3. AI Goes Mainstream :
Artificial intelligence (AI) can be used for everything from content curation to audience segmentation. In 2023, we’ll see AI become more and more commonplace in social media marketing as brands look to make their campaigns smarter. Data-Driven Strategies: Companies are leveraging data like never before to understand their target audiences and create tailored, data-driven campaigns. 2023 will see this trend continue, with brands looking to use data to optimise their social media strategies and maximise ROI. AR & VR Experiences: Augmented Reality (AR) and Virtual Reality (VR) have previously been reserved for tech companies or larger brands, but in 2023 we’ll see a rise in AR & VR experiences as more businesses recognise their potential to engage customers.
4. Rise of LinkedIn Creators :
LinkedIn is currently the go-to professional network for businesses and job seekers, however 2023 will see a shift towards content creators. As more people recognise LinkedIn as a platform where they can share their knowledge and gain followers, we’ll see an increase in original content being posted on the site.
5. Authentic Brand Voices:
Consumers are increasingly looking for brands that are transparent and communicate authentically. In 2023, companies will focus on creating content that’s honest and expresses the brand’s values – instead of focusing solely on product promotion.
6. Keyword Search & SEO Takes Center Stage :
Social media isn’t just a tool for engagement and brand building, but also a powerful platform to drive traffic to your website. In 2023, brands will invest in keyword research and SEO optimisation tools to ensure their content is seen by the right people.
7. Gated Content Gains Traction :
Gated content, such as webinars and eBooks, has been gaining traction in recent years and this trend is set to continue in 2023. Brands will use gated content to drive leads that can be nurtured over time – helping them build both their customer base and brand loyalty.
8. Storytelling is Less Linear :
We’re used to seeing linear stories, where one post leads to the next in a logical way. In 2023, we’ll move away from this structure and embrace less traditional forms of storytelling that are more creative and dynamic. Companies will use different types of content (such as GIFs, polls and quizzes) to create unique stories that engage their audience.
9. Instagram Doubles Down on Creators & Communities:
Instagram has already become a popular platform for influencers, but in 2023 we’ll see it become even more creator-focused. Brands will collaborate with creators to launch campaigns with stretch across multiple platforms and tap into new audiences. Additionally, Instagram will continue to invest in features that make it easier for people to join or create communities.
10. Pay Transparency Between Brands and Creators :
As influencers become an integral part of social media marketing, brands need to be transparent about how much they’re paying them. 2023 will see a rise in pay transparency between companies and content creators , as well as better tracking tools that ensure everyone is getting their fair share.
These trends are just the tip of the iceberg and the future of social media marketing is sure to be full of exciting, innovative developments.
Thanks for reading! We hope you found this article helpful. Stay tuned for more trends and insights into the future of social media marketing.