A positive social media community is a powerful marketing tool. Many consumers turn to social media to research businesses and find reviews and feedback from others before deciding which businesses to patronize. Social media is an essential tool for businesses and managing social media actively is critical in shaping your reputation and connecting with your potential customers.
Social media marketing builds brand loyalty and helps build stronger customer relationships which can set you apart from your competition. In addition, paid ads on Social Media can target specific audiences which allows businesses to efficiently and effectively use their marketing dollars.
Something here about using video in SM and how we use it in post
Level 1- Social Media $495 / month
- Up to 6 posts per month
- Facebook and Instagram
Level 2- Social Media
- Up to 12 posts per month
- Facebook and Instagram
YOUTUBE video Here. https://youtu.be/UdLQWC7hsxQ.
Social Media Adverting:
Many people confuse Social Media Adverting with boosted posts, although a boosted post can be called an ad, Social Media Adverting is much more powerful and targeted. Below are just some of the strategies we use to target the right audience in you social media advertising
Retargeting or Remarketing: These should be your first addition to your social media advertising strategy. How many times have you been shopping for something and visiting website and when you go to your social media account you see that product or company in your social feed?
Most companies both large and small are retargeting because it works! Most marketers will tell you it takes 6-8 touches before a consumer makes a choice to request information and even more before they decide to buy a product or service.
Delivering an ad to someone you know has visited your website is a good return on that advertising dollar.
Custom Audiences: Do you have a customer list with email address? Uploading a customer database is one of the most under used strategies on Social Media and Google Ads. Not only can you upload the list to Facebook, LinkedIn and Google you can take it a few steps farther and include the lifetime value of the Client (link to vocabulary page) . This is a great audience to target for upcoming sales and specials since they have purchased your product in the past. This is also the source audience to take this to the next level by creating a Lookalike Audience.
Lookalike Audience: There are several ways to create a lookalike audience, this uses the power of the social media platform and all the knowledge they have on their users to expand your custom audience or source audience . As facebook puts it they ‘dissect your existing followers and user base to find their commonalities. Facebook goes on to say,” Facebook leverages its massive trove of customer data to connect the dots between your target audience, helping you find highly-qualified users you previously wouldn’t have been able to reach. Most importantly, this informed targeting optimizes your media spend and lowers the cost of acquisition in the process.”