SEO

Search Engine Optimization (SEO) refers to the ease in which you are found by search engines and how you rank organically on the search engine results page (SERP).

ORGANIC SEARCH

The overall goal of SEO is to grow your business by helping your target audience find you online.  For that goal to be met,  your site has to demonstrate its relevance and value to the search engines that provide the answers to users’ questions.  SEO strategies help to demonstrate that value to the search engine which results in higher placement on search results pages which results in increased traffic to your website by potential customers.

It is essential to your online presence that your entire site is fully Search Engine Optimized.  SEO is a LONG-TERM strategy that builds and improves your search placement over time by using a mix of targeted services.

ON PAGE SEO

You spared no expense on your website design.  It looks great and you’re very proud!  What a shame it won’t be seen by the people you want to see it!  Form is important but function is a necessity.   Without strategic background structure, you won’t be found by your desired market….or anyone for that matter.

The purpose of a search engine is to provide answers to the questions users ask by displaying relevant results. Search engines evaluate websites very differently than people.  Google uses automated programs to crawl websites in order to provide search results.  Google’s proprietary algorithm and key word index determine the value of the information presented on your website which in turn determines your rank.

Search engines consider factors such as site speed and load time, the use of keywords and key phrases, meta titles and meta descriptions, image alt tags, h1 tags, links to other sites and pages, and the overall quality of the content included.  If these important items are not optimized, your website won’t be considered valuable and will not be included in the search results.

Oh, and the world is ever changing so your SEO must continually change with it!  SEO is not a destination, it is an on-going journey and must be actively managed.

KEYWORD RESEARCH

Keywords define the topic or idea represented in the content of a web page.  Kind of a big picture summary of what users can expect to see.   For SEO purposes, they are the search terms people enter into search engines.  The importance of keywords to SEO strategy is that they represent what people are looking for when they search online.

So what’s the big deal?  It can’t be too difficult to choose keywords right?  It may be harder than you think!  Your keywords must be relevant to your target market if you want them to find you online. But do you know all the words people might use to look for your product or service?   The keywords you choose will determine the traffic your site receives so it’s important to choose carefully.  You have to ask yourself not only what am I offering, but what will people ask for when looking for my product or service.

How you incorporate your keywords is also important.  It is not enough to splatter your page with your keyword choices.  They should be used strategically.  Your primary keyword can be used in your url, h1 title,  alt tags and meta description.  Keyword phrases and synonyms can be used in your content.

While single word keywords seem like an obvious choice for their wide-reaching search results, they can be very competitive and they can also bring the wrong traffic.  For example, a small start-up car detailing service might want to rank high for the keyword car.  But competition with big car dealers may make that impossible.   It’s also hard to know what someone searching the term “car” wants.  Do they want service, sales, repair?  Long-tail keywords are more specific.  That means less competition and more relevant traffic.  For example, “car cleaning and detailing” or “car detailing in Houston”.

These various factors make keyword research very important.  Real Reach Marketing will work with you to identify the most relevant keywords for your site to generate the traffic you want.  This includes researching and identifying the different keywords and phrases people will enter into a search engine when looking for the product or service you offer.  It’s not a one time job.  Language is a complicated subject and lingo and slang is ever changing and competition for broad terms can be fierce.  As keywords are identified, they can be used to create compelling content for your site or integrated into your current content.  In the end, you’ll enjoy more targeted traffic to your website and increase your conversion rates.

LOCAL SEO

Local SEO Services are a key strategy for smaller business and face-to-face businesses seeking consumers from their local market.  Google is increasingly replacing yellow pages as the chosen resource for people searching for local services and products.  Physical locations like salons or jewelry stores and services that target local consumers like house cleaning services or plumbers both benefit heavily from Local SEO Services as users increasingly search services “near me” or in a specific location.

RealReach Marketing works closely with you to develop your Local SEO strategy.  We start by analyzing your current rank in local searches.  It’s important to know who your competition is and where you stand in order to move you in the right direction.  We identify strong local keywords and incorporate them into your site content.

We actively manage your local citations and control the information listed. A citation is an online reference to your business’s name, address and phone number (NAP) that helps users find local businesses.  Google and other search engines use them to evaluate the online authority of your business and their quality can affect your ranking. RealReach Marketing will add and/or edit these listings to insure they are accurate and complete.

We optimize and monitor core platforms including your Google My Business listing.  When managed properly, GMB does more than display your business hours and address.  It allows you to personalize your map marker, add images, renderings and 360º tours and it provides a platform for your customers to write reviews and recommendations which aids in reputation management.

Positive reviews, ratings and testimonials also improve your ranking in local searches.  Top locations for consumer reviews include Yelp, Google and Facebook.  We’ll help you gather reviews from your customers and manage your community presence in those listings.

RealReach Marketing takes a wholistic approach to your SEO Service.  We begin with an audit of your current website and keyword list and take the necessary steps to improve your rankings.  It won’t happen over night but it will happen!