30 sec video   Social Media video   15-18 Sec Social Media Post video

    You know the saying “a picture is worth a thousand words?” It’s true. So think about how much more a video is worth! In marketing, video is highly valued. Commercials on television and online bring in lots of business. That’s why companies spend big money to buy air time during highly viewed events like the Super Bowl. With so much of the American population spending time online, video …

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In less than two weeks, Pokemon GO has captured the hearts, minds, and data plans of people around the world.  Pokemon GO first premiered on July 6, 2016, the long-awaited smartphone incarnation of the popular 90’s franchise and has already become a household name. A mere two days after the release, the app was installed on 6% of Android phones (1), or about 1 in every 20 Android users. The …

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One disturbing trend we’ve seen with clients is a lack of awareness about the importance of internet security, especially for websites that don’t take down personal information, such as credit card numbers. Hackers prey on this lack of understanding to achieve a number of different goals, from financial gains to the joy of destruction. Let’s discuss some of the most common myths about internet security and important ways for you to keep …

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  We understand that running a blog for your business may seem like an optional bonus – that third slice of pizza that you want but don’t need (great, now I want pizza). But trust me, blogging is like the cheese on the pizza – essential. It also attracts people over and keeps them coming back for more. Let’s talk about ten non-cheesy reasons you absolutely need a blog for your business. …

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Is e-mail marketing going extinct? This question is on the mind of almost every business man and woman out there as social media and smartphone use rise. Let’s expel the top 5 rumors about e-mail marketing. Rumor #1 – E-Mail Marketing Is On Its Way Out Hardly. There’s no proof that e-mail marketing is going anywhere any time soon. E-mail marketing is currently used by 82% of companies (1), …

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“…..Jim Schaefer, president and owner of RealReach Marketing, has been named Marketing Manager of the Year by the Sales and Marketing Council (SMC) of the Tampa Bay Builders Association.      Moreover, RealReach Marketing also walked off with three other top honors during recent awards ceremonies in Tampa, including Best On-Line Ad, Best Corporate Video and Best Television Commercial….” View the full press release here!

The advent of aerial drone photography has opened new horizons for new home photography (yes, pun intended). However, as drones, formally named unmanned aircraft systems (UAS’s), become more abundant, so do the photographers using them improperly. To ensure you’re getting a safe, quality shoot, make sure to ask your drone photographer these questions before hiring him or her for your new home project. 1. Do You Have Insurance? As of this …

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I think it’s safe to say that social media is an, if not essential, unavoidable part of modern life. How many times a day do you or your friends or colleagues mention Facebook in a single day? “Did you see on Facebook…?” is now a common utterance in everyday conversation. News outlets are directing our attention to their Twitter feeds to keep up with important news stories in real …

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2016 has been a year of big changes on the web. Recently, Instagram’s algorithm changes made headlines – and a lot of unhappy users. Well, Google has also made some changes, and though they haven’t garnered as much attention, they can still have serious ramifications for your business. One of the more noticeable changes has been the change in layout for Search Engine Results Pages (SERPs). Previously, a SERP …

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“SEO” is one of those pieces of web-developer lingo that a lot of people use, but not a lot of people truly understand. And if you don’t understand something, how can you be sure you’re using it to its maximum efficacy? Let’s demystify this prolific term, and talk about how it can help you and your business. What is SEO? SEO stands for Search Engine Optimization, which sounds easy enough. …

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    Instagram is working hard to compete with Facebook as the most popular social network on the internet. Launched in October 2010, the app currently had about 400 million active monthly users as of January 2016 (1, 2). This is still a far cry from Facebook’s 1.55 billion active monthly users, but Instagram has been growing quickly since its inception. “We crossed 10,000 users within hours,” says Instagram founder Kevin Systrom. …

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We’ve said it before, and we’ll say it again (and again and again and again): your business needs a website. This idea is reiterated in this season’s issue of Florida Home Builder Magazine, in their article, “Florida Builders: How to Engage With Your Market in 2016.” “While it is important to stay up-to-date with market stats, it is just as important to ensure your firm has built a solid online presence that’ll remain on top despite market statistics,” writes contributor …

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As of 2012, there were almost 28 million small businesses in the United States (source). How is “small business” defined, exactly? Well, it depends on the industry, but the general rule is a company with 500 or less employees – and they tend to make upwards of a few million dollars a year (you can read more about that here). Of those 28 million small businesses, 55% do not have …

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What do you think of when you hear the term “small business”? Do you think of a mom-and-pop restaurant? Your neighbor who runs a cupcake shop? Your friend’s office job where she works as marketing director, HR manager, and sometimes even secretary? If that’s what you think a small business is – you’re completely wrong. In general, “The Office of Advocacy defines a small business as an independent business having …

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Your website is at the core of your online marketing presence. Having a website is essential to a business, big or small. Even if you are on social media, customers will expect to be drawn back to your website. Your website becomes on online basecamp, the ending destination of blog posts, social media, and other marketing strategies. Yet, many small businesses have yet to take this very necessary step: …

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We’ve talked a lot about how useful re-targeting can be. Check out this post and this post if you need a refresher. In the most basic sense, it’s serving ads to people who have already been to your website, and it usually leads to a much higher conversion rate. In this blog, we’ll be talking about some common re-targeting Do’s and Don’ts.   1. DO target specific audiences Your website gets …

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  If you’ve shopped online, you’ve probably seen the little ads that follow you around, telling you to come back and make a purchase. For example, if you’ve been shopping for wedding favors like me, you might see something like this: If you’ve been on our website (like right now), you’ve probably seen, or will see, one of our purple and orange retargeting ads. But what is retargeting and why should it …

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Retargeting (also known as “remarketing”) is a concentrated, effective strategy directed towards users who have visited a certain website, and/or particular pages within that site. Retargeting works by keeping track of users who visit your site and displaying your retargeting ads to them as they visit other sites online. Retargeting has a track-record of higher click-through-rates and increased conversions. For most websites, only 2% of web traffic converts on the …

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Google has been sending messages through Google Web Master Tools to site owners who’s sites are not mobile friendly. The message is clear, at some point Google will no longer serve non-mobile friendly sites on mobile search. At SMX West, Google’s Gary Illyes would not comment much other than to say.. “I will say April 21st is a very important day.” You can read more here http://www.thesempost.com/googles-gary-illyes-qa-upcoming-mobile-ranking-signal-change/

Asturia, one of Pasco’s newest master-planned communities which is located off State Road 54 west of the Suncoast Parkway broke ground in December.   The 500-acre development is going to be a perfect opportunity for a high-quality, mixed used master-planned community with up to 300,000 square feet of commercial, 530,000 square feet of office or light industrial, 550 single-family homes, 200 town homes and 440 apartments. The first phase of completed …

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Google understands how searchers act on the web, they also understand how frustrating it is to click on a search result and be directed to a homepage, rather than the page that held their answer. In order to “warn” searchers about a FAULTY REDIRECT Google now adds “May take you to the homepage” under your search result Why is this important? With a warning like that searchers are more likely to select …

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Judge rejects FAA’s drone ban: Now what? By Matt Waite UPDATE: The FAA is appealing. The appeal has the effect of staying the judges decision. We’re back to status quo less than 24 hours later. A federal judge dismissed the first and only case against a small drone pilot Thursday, saying the FAA does not have regulations to govern model aircraft and the rules the agency had been using to …

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  Ad size Description Text ads  Display ads Mobile  ads* 300×250 Also known as a “medium rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Performs well when embedded within text content or at the end of articles. X X X 336×280 † Also known as a “large rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and …

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Google Plus is a relatively  new platform in the social media arena yet it has has gained in popularity what makes it a serious threat to Facebook and Twitter long established reputation.No wonder Google has invested a lot of engineering in it and is determined to take it to the top. Google Plus has become a determiner of the search results you get while searching Google. Those links that are plused …

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Quadcopters, also called drones, have been working in the high-end real estate industry for several years ever since ready-to-fly models have become so popular and affordable. Halstead Property is a real estate company specializing in exclusive real estate in New York, Connecticut and New Jersey. They have contracted videographer/pilots to do aerial video for over 200 exclusive homes in the tri-state area. The video above features quadcopter footage of …

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ABC Entertainment News | ABC Business News A new trend in the real estate market is bringing a whole new meaning to “home movies.” In order to help sell homes, real estate agents and developers are commissioning mini-movies, replete with actors, scripts and musical scores, as a new tactic to entice buyers in a competitive real estate market. Neo Property, one of the companies using this Hollywood-style pitch technique, …

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(function() { window._pa = window._pa || {}; // _pa.orderId = “myOrderId”; // OPTIONAL: attach unique conversion identifier to conversions // _pa.revenue = “19.99”; // OPTIONAL: attach dynamic purchase values to conversions // _pa.productId = “myProductId”; // OPTIONAL: Include product ID for use with dynamic ads var pa = document.createElement(‘script’); pa.type = ‘text/javascript’; pa.async = true; pa.src = (‘https:’ == document.location.protocol ? ‘https:’ : ‘http:’) + “//tag.perfectaudience.com/serve/50abe27a24d6af0002000168.js”; var s = …

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I love it when our banners show up on sites like Travelocity. Want a second chance at prospects that visit your site but don’t convert? Retarget them.

The Surrey Homes Retargeting Campaign began on May 21.  To date the banners have received 517,571 impressions and 2763 clicks, 88 conversions (LEADS) giving it a $16.86 cost per conversion. Studies show that it takes at least 7 impressions to earn the trust of a new customer, and with 90% of homebuyers beginning their search online, many potential buyers may visit your site early in the research phase before they …

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Homes by WestBay builds single family new homes in Tampa Bay. Currently in 10 communities stretching from Land O Lakes in Pasco county to Mira Bay in Apollo Beach, Homes by Westbay offer distinctly designed floorplans engineered with your lifestyle in mind. Visit www.HomesbyWestBay to take a virtual tour their floor plans and location map.

Anchor Text is visible, clickable text in a hyperlink. The word or words contained in the anchor text can determine rankings by search engines. Today search engines also look at the words near the anchor texts and the landing page for relevance.

Dynamic Keyword Insertion is a tool offered in Google Adwords, Microsoft Ad Center and Yahoo Search Marketing which allows you to customize your text ad to the searcher’s query. The ad can be written in a way that instructs these search engines to replace one word in the ad with the word the user specified in the query. For Instance, if you are selling 3 bedroom, 4 bedroom and 5 …

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Real Reach has partnered with Infusionsoft to offer an single online system built exclusively for small businesses.  Social Marketing, SEO and SEM fill your sales funnel with prospective buyers looking for you online while the CRM system streamlines and engages the buyer through the buying cycle.  

Oh by the way; we closed 3 deals totaling about $5400.00 of gross profit on web leads last week.  I can’t wait to see if we have any closes this week if we do have more this week this program will be paying for itself and working better than I would have imagined. Thank you very much. Robin Knapp ATB Furnished Housing

Mobile searches have grown 500% over the past two years. By 2013 more people will use mobile phones than PC’s to get online There will be one mobile device for every person on earth by 2015 50% of mobile searches lead to a purchase Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the …

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