HOW CAN LOCATION BASED MARKETING WORK FOR YOU
Have you ever gotten into your car and had maps on your phone suggest a frequent location? That is because every day your phone keeps track of significant locations and uses that data to make suggestions. It may realize that Wednesdays at 9am you go to Starbucks, or Friday nights you normally go to a friend’s house on Davis Island. Your phone is trying to create a shortcut by recommending a place you typically go, Location based marketing is taking advantage of that.
IP TARGETING
Location based marketing is strategy that uses your mobile device to let the owner know about nearby businesses. It uses IP targeting which is a digital marketing method that targets consumers based on their IP address. Once targeted, they will receive an online advertisement that is focused on their audience. The digital advertisement is sent to devices with that specific IP address just using the WiFi network!
When a device connects to an internet network, it is assigned a unique numerical code. The numbers are separated by periods and that identifies the specific machine. The phone, tablet, laptop, or desktop is then given an “electronic return address” that allows the specific ad you want to be delivered instantly on their device.
Our targeting works by determining the IP address from the physical address to deliver your digital ad. This helps marketers by including data like registered voter lists, mail, and customer databases to send your content to consumers. We utilize your customer relationship management to build an algorithm and start digital advertising to specific IP addresses.
GEOFENCING
Location-based marketing using technologies such as RFID and geofencing can be highly effective in targeting potential customers based on their location and behavior. Radio frequency identification (RFID) uses radio wave technology to read a tag based on its location, often used in stores to protect inventory. Geofencing, on the other hand, uses GPS, apps, or RFID to track when someone enters or exits a virtual boundary or geographical location, triggering notifications or social media advertisements on their devices.
At RealReach Marketing, we can set up geofencing for your specified area by selecting the boundary line and size, and then apply it to your mobile apps, emails, or texts for targeted media outreach. Adding location-based marketing to your marketing plan can double click-through rates, increase web traffic and conversion rates, and capitalize on the fact that the average person spends over four hours every day on their phone. Personalized location ads through geofencing can reach consumers instantly and work on almost all smartphones, making it an effective tool for your marketing strategy.
BENEFITS
Utilizing IP targeting is one of the best techniques to send digital ads. You get the benefit of direct marketing and can deliver targeted ads to people in their home or office. This boosts your campaign by only spending on advertisements in a set location. Local businesses can increase brand awareness and sessions using IP targeting to promote ads thorough the network in their vicinity.
Geofencing is a great way to reach those in your area because when a target walks by your project, they can receive a notification with your ad. We are able to track locations through Bluetooth and even
To promote new clients, we recommend working with us to set your target demographic and implement a strategy to hit your intended audience. We will help you identify your market and reach them in your community.
One recommendation we make for your advertising is A/B testing. This entails running two similar marketing campaigns with small differences and then comparing which one was most effective. If one particular ad runs well, then we will apply that on a larger scale.