Writing Content to Improve SEO
If there’s one thing that’s incredibly important to a content writer or copywriter, it’s SEO.
SEO or search engine optimization helps enhance your website and/or product visibility on search engines like Bing and Google. Customers conduct trillions of searches and inquiries for products and services online. Therefore, optimizing your website in a way that answer these inquiries directly and efficiently can be a great way to improve your SERP rankings and boost your sales.
Whether it’s your first time hearing of SEO or you’re simply looking for ways to improve your skills, our tips on how to write good SEO content will surely help you out.
Write for your audience
A common mistake that plenty of content writers make is turning their content into a personal journal entry. While it can be tempting to highlight the advantages of your services or products, keep in mind the purpose of your content:
To provide your readers and customers with high-value information that helps solve common problems/issues.
You aren’t just writing for yourself anymore — you’re writing for an entire population of customers and users.
More than notifying them about the features of your service, highlight ways they can use your services and products to solve everyday problems. Furthermore, provide content that appeals to their interests or needs.
Make your platform a safe haven for clients to find helpful counsel.
Research your topic
More than just providing your clients with well-written content, you need to also provide content that is well-researched and factual. What use is an eloquent article/piece if the meat of the whole thing is lacking information or detail?
Take the time to understand your topic by conducting deep and thorough research on it. Don’t settle for simple, scratch-surface content.
Use the right article format
Different information will require different article formats depending on the intent of the content. Writers use a variety of formats; however, the most common format today are:
- Editorials
- Commentaries
- Reviews
- Listicles
- Case reports/studies
- Announcements
Each article format possesses the ability to influence a customer’s decision to visit and stay on your website or content. Therefore, figuring out the right format to use for your content is essential.
Come up with a punchy headline
If you’ve been providing SEO services for quite some time now, you know how headlines can greatly impact a customer’s decision to buy a product or visit a website.
You should learn how to formulate headlines that “pack a punch,” are rich in keywords, while still remaining relevant and simple to understand.
Apart from clear and concise headlines, you should also make sure that your website or product meta description is interesting and encourages the reader to visit a website or store to learn more about the topic or product at hand.
Follow a proper structure
The most well-written and informative articles can quickly lose their relevance if they don’t follow a proper article structure. For example, if you’re posting block after block of paragraphs without breaks or headers, you’re less likely to keep your audience interested in what you have to say.
On the other hand, if you utilize the H1 and H2 tags the right way, you can provide your readers with a well-constructed article that’s digestible and easy to skim.
Use link building to your advantage
Link building remains to be an important ranking factor in SEO. Getting other websites to link to your content can significantly increase your SERP ratings, putting you higher up on the results page. It can also make your website look more reliable to search engine algorithms, making it more likely for your content to appear during searches.
That said, there is a wrong and right way to build backlinks.
If your goal is to increase the number of visitors to your website or to boost the sales of your products and services, you should only engage in natural link building.
This means earning links the old-fashioned way: By writing high-quality content that’s reliable and fact-checked.
Plenty of marketers nowadays resort to buying backlinks, which can be greatly detrimental to their progress.
There have been too many instances when a website would link to another source with completely irrelevant content, and search engines are keen on stopping this type of activity from happening to users.
Natural and organic link building can be an exhaustingly long process. However, if you want to avoid getting banned by Google or Bing, following legal guidelines is essential.
The bottom line
SEO is one of the most important factors of content creation in this day and age. Without SEO, you can’t expect your content, products, or website to reach any of your target audiences. By employing the tips that we’ve discussed today, you can improve your content SEO and gain more traction in your industry much more easily.