Have you ever felt like you’re stuck in a content rut? You’ve been cranking out new blog posts, social media updates, and email newsletters week after week, but you’re starting to run out of ideas. And to top it off, you’re just not seeing the results you want. If this sounds familiar, then it might be time to try content repurposing.
Content repurposing is the process of taking an existing piece of content and rewriting or repurposing it for a new audience or new format. For example, you could take a blog post that performed well and turn it into an eBook, or turn a series of tweets into an infographic. The possibilities are endless! Not only does content repurposing save you time, but it can also help improve your results by giving your audience fresh, new content in a format that they love. Ready to get started? Here’s how.
Pick Your Pieces
The first step is to decide which pieces of content you want to repurpose. A good rule of thumb is to start with your best-performing pieces—the ones that got the most traffic, the most social shares, or generated the most leads. These are the pieces that your audience loves, so it makes sense to start there.
Another thing to consider is how well the piece fits into your overall content strategy. If you have a blog post that’s doing well but doesn’t really fit with the rest of your content, then it might not be worth repurposing. The goal is to create a cohesive body of work that all works together to achieve your business goals.
Get Inspiration from Your Audience
Once you’ve chosen which pieces you want to repurpose, it’s time to get inspired by your audience. Look at the comments they left on your original piece, or see what topics they’re talking about on social media. What questions do they keep asking? This is the perfect opportunity to give them the information they’re looking for in a new way.
For example, let’s say you have a blog post about 3 easy ways to save money on groceries. But based on the comments and questions you’re seeing from your audience, you know they’re also interested in saving money on other expenses like utility bills and clothes shopping. You could take this opportunity to write a follow-up post with even more money-saving tips, or compile all of your tips into an eBook or downloadable PDF. By giving your audience what they want, you’ll not only save time, but also build loyalty and trust—two essential ingredients for any successful business relationship!