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Geofencing is a location based digital marketing tool used to pinpoint specific advertising and/or messaging to consumers based on their location.  The technology utilizes GPS or RFID to define a virtual boundary (the fence) around a physical location or area (the geo).  Once established, this radius of interest can trigger an action in a cell phone or electronic device.  For example, an email, text message, or app notification can …

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30 sec video   Social Media video   15-18 Sec Social Media Post video

    You know the saying “a picture is worth a thousand words?” It’s true. So think about how much more a video is worth! In marketing, video is highly valued. Commercials on television and online bring in lots of business. That’s why companies spend big money to buy air time during highly viewed events like the Super Bowl. With so much of the American population spending time online, video …

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In less than two weeks, Pokemon GO has captured the hearts, minds, and data plans of people around the world.  Pokemon GO first premiered on July 6, 2016, the long-awaited smartphone incarnation of the popular 90’s franchise and has already become a household name. A mere two days after the release, the app was installed on 6% of Android phones (1), or about 1 in every 20 Android users. The …

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  We understand that running a blog for your business may seem like an optional bonus – that third slice of pizza that you want but don’t need (great, now I want pizza). But trust me, blogging is like the cheese on the pizza – essential. It also attracts people over and keeps them coming back for more. Let’s talk about ten non-cheesy reasons you absolutely need a blog for your business. …

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Is e-mail marketing going extinct? This question is on the mind of almost every business man and woman out there as social media and smartphone use rise. Let’s expel the top 5 rumors about e-mail marketing. Rumor #1 – E-Mail Marketing Is On Its Way Out Hardly. There’s no proof that e-mail marketing is going anywhere any time soon. E-mail marketing is currently used by 82% of companies (1), …

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The advent of aerial drone photography has opened new horizons for new home photography (yes, pun intended). However, as drones, formally named unmanned aircraft systems (UAS’s), become more abundant, so do the photographers using them improperly. To ensure you’re getting a safe, quality shoot, make sure to ask your drone photographer these questions before hiring him or her for your new home project. 1. Do You Have Insurance? As of this …

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I think it’s safe to say that social media is an, if not essential, unavoidable part of modern life. How many times a day do you or your friends or colleagues mention Facebook in a single day? “Did you see on Facebook…?” is now a common utterance in everyday conversation. News outlets are directing our attention to their Twitter feeds to keep up with important news stories in real …

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2016 has been a year of big changes on the web. Recently, Instagram’s algorithm changes made headlines – and a lot of unhappy users. Well, Google has also made some changes, and though they haven’t garnered as much attention, they can still have serious ramifications for your business. One of the more noticeable changes has been the change in layout for Search Engine Results Pages (SERPs). Previously, a SERP …

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“SEO” is one of those pieces of web-developer lingo that a lot of people use, but not a lot of people truly understand. And if you don’t understand something, how can you be sure you’re using it to its maximum efficacy? Let’s demystify this prolific term, and talk about how it can help you and your business. What is SEO? SEO stands for Search Engine Optimization, which sounds easy enough. …

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    Instagram is working hard to compete with Facebook as the most popular social network on the internet. Launched in October 2010, the app currently had about 400 million active monthly users as of January 2016 (1, 2). This is still a far cry from Facebook’s 1.55 billion active monthly users, but Instagram has been growing quickly since its inception. “We crossed 10,000 users within hours,” says Instagram founder Kevin Systrom. …

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As of 2012, there were almost 28 million small businesses in the United States (source). How is “small business” defined, exactly? Well, it depends on the industry, but the general rule is a company with 500 or less employees – and they tend to make upwards of a few million dollars a year (you can read more about that here). Of those 28 million small businesses, 55% do not have …

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What do you think of when you hear the term “small business”? Do you think of a mom-and-pop restaurant? Your neighbor who runs a cupcake shop? Your friend’s office job where she works as marketing director, HR manager, and sometimes even secretary? If that’s what you think a small business is – you’re completely wrong. In general, “The Office of Advocacy defines a small business as an independent business having …

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Google has been sending messages through Google Web Master Tools to site owners who’s sites are not mobile friendly. The message is clear, at some point Google will no longer serve non-mobile friendly sites on mobile search. At SMX West, Google’s Gary Illyes would not comment much other than to say.. “I will say April 21st is a very important day.” You can read more here http://www.thesempost.com/googles-gary-illyes-qa-upcoming-mobile-ranking-signal-change/

Asturia, one of Pasco’s newest master-planned communities which is located off State Road 54 west of the Suncoast Parkway broke ground in December.   The 500-acre development is going to be a perfect opportunity for a high-quality, mixed used master-planned community with up to 300,000 square feet of commercial, 530,000 square feet of office or light industrial, 550 single-family homes, 200 town homes and 440 apartments. The first phase of completed …

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(function() { window._pa = window._pa || {}; // _pa.orderId = “myOrderId”; // OPTIONAL: attach unique conversion identifier to conversions // _pa.revenue = “19.99”; // OPTIONAL: attach dynamic purchase values to conversions // _pa.productId = “myProductId”; // OPTIONAL: Include product ID for use with dynamic ads var pa = document.createElement(‘script’); pa.type = ‘text/javascript’; pa.async = true; pa.src = (‘https:’ == document.location.protocol ? ‘https:’ : ‘http:’) + “//tag.perfectaudience.com/serve/50abe27a24d6af0002000168.js”; var s = …

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I love it when our banners show up on sites like Travelocity. Want a second chance at prospects that visit your site but don’t convert? Retarget them.

The Surrey Homes Retargeting Campaign began on May 21.  To date the banners have received 517,571 impressions and 2763 clicks, 88 conversions (LEADS) giving it a $16.86 cost per conversion. Studies show that it takes at least 7 impressions to earn the trust of a new customer, and with 90% of homebuyers beginning their search online, many potential buyers may visit your site early in the research phase before they …

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