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Google has been sending messages through Google Web Master Tools to site owners who’s sites are not mobile friendly. The message is clear, at some point Google will no longer serve non-mobile friendly sites on mobile search. At SMX West, Google’s Gary Illyes would not comment much other than to say.. “I will say April 21st is a very important day.” You can read more here http://www.thesempost.com/googles-gary-illyes-qa-upcoming-mobile-ranking-signal-change/

Google understands how searchers act on the web, they also understand how frustrating it is to click on a search result and be directed to a homepage, rather than the page that held their answer. In order to “warn” searchers about a FAULTY REDIRECT Google now adds “May take you to the homepage” under your search result Why is this important? With a warning like that searchers are more likely to select …

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  Ad size Description Text ads  Display ads Mobile  ads* 300×250 Also known as a “medium rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled. Performs well when embedded within text content or at the end of articles. X X X 336×280 † Also known as a “large rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and …

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