Fresh Relevant content is still THE most important element in supporting your SEO efforts. Website news (or blogs) are a very effective tool for increasing relevance in Google searches and SEO. Google places higher emphasis on sites that generate fresh, new content on a regular basis. Blogging is an effective way to add new, relevant content on an on-going basis and also to disseminate information to your website users and encourage repeat visits.
Blogging and content creation go hand-in-hand with SEO and inbound linking from third party websites. Creating content that answers questions people are searching for on your website is just one piece of the puzzle. To rank on the search engines for that content you must establish authority with those search engines and one of the best ways to do that is through inbound links. Inbound links, also known as backlinks or external links are HTML hyperlinks from one website to another. The text that links is called anchor text and also plays a role in SEO. Google has confirmed that inbound links from quality content are one of the main factors that determine authority. RealReach Marketing has formed a network of contacts nationwide we can leverage to add our clients content and backlink to their website increasing their ranking on the Search Engine Results Pages (SERP’s)