In general, “The Office of Advocacy defines a small business as an independent business having fewer than 500 employees” (source). With only 110 employees, everyone’s favorite little red wagon Radio Flyer is considered a small business – despite their $110 million annual revenue (source). Some industries are categorized based on their revenue – and in some cases they can still be considered a “small business” while making upwards for $30 million!
Now here comes the real shocker:
Half of “small” businesses don’t have a website.
Now, when you think of the stereotypical small business, you might not find this statistic too surprising. After all, Granny of Granny’s Jam Junction on the corner of Main Street in Small Town, USA probably hasn’t set up her own site yet. However, when you realize how big a “small company” actually is, this statistic seems a little crazy. No, not a little crazy. A big crazy. Especially given the average revenue of a small business. How much would you guess?
The actual answer? $3.6 million dollars. But get this – the average revenue of a small business with a website is $5 million (source). Now, why don’t you have your own website yet?
You need a web presence if you want to be taken seriously as a business, no matter the size.